Our Story
“As health coaches, we know that true health is about more than just what you eat—it's about enjoying life to the fullest. That's why we founded WAAV, to bring you real foods that make you feel your best. We've packed each smoothie cube with nutritionally dense superfoods, organic fruits, vibrant vegetables, and probiotics, so you can focus on feeling good and doing good. We believe in making healthy living simple and delicious, with no prep time and no compromises, just pure, clean ingredients. We're also committed to sustainability and giving back, partnering with Kenya Kids Can to ensure that every order helps feed a child in need. We do the work so you can enjoy the ride. Give a blend, take a sip, and be nourished. WAAV is all about happiness from the inside.”
- Tiffany & Mary, WAAV Co-Founders
WAAV PILLARS
ANYTHING BUT SQUARE
Our smoothies are packed with nutritionally-dense fruits, vegetables, nut butters, superfoods, and probiotics—satisfying meals in a cube.
FOOD MAKES US HAPPY
We believe healthy and happy are the same thing—our goal is to help you feel your best with food that makes you feel good.
FLAVOR MAGIC
Our smoothies taste like dreams, with superfoods and flavors like chocolate, churro, and tropical fruits—good-for-you food that truly tastes this good.
EASY PEASY
Blending a nutrient-dense smoothie is as easy as it gets—life’s fun, eat great food, and enjoy the ride.
How It
Started
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The Idea: Tiff & Mary had a corporate wellness company and were health coaching and trying to figure out how to make a healthy breakfast option for their clients that was stress-free, quick/convenient and tasted good! And thus, the cube was born.
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Finding a kitchen: We started making them in Tiffany’s kitchen with an assembly line that consisted of our friends, family and our own children (Don’t tell CPS or the Safety Board)
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What’s a Co-Man? Outgrowing their home kitchen operation, they were told they needed to find a co-man (manufacturer) who could produce their products at a larger scale and in a more legit way.
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Officially launched: Launched on e-com nationally in 2016 and picked up DTC customers like the Houston Astros. We dropped off our cubes door-to-door for years locally until we launched into our first retail locations in 2020.
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Food Service begins: A call from an oncologist, who was complaining about not having healthy options in her cancer center for patients and staff, was the catalyst for getting our products into locations outside of retail stores. We’ve since expanded into hospitals, college campuses, and hotels.
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Growing for Good: Millions of cubes later, we have an amazing team of 20 employees, we’re actually legit with organic certs and our own production facility (Who needs a co-man anyways?!) and are continuing to…
GIVING
BACK
WAAV believes all people should have access to food, no matter what their circumstances. We've partnered with Kenya Kids Can, a nonprofit in the Rift Valley of Kenya that provides school lunches for children and builds solar-powered computers to improve their education. Each sale provides a child in Kenya with a week of meals at school, allowing them to live a healthier life and continue their education. Join the movement, with us!
